Jeff Koch – Resume

Organic Search Marketing Expert

Client / Industry	Metric	Impact
Brand A (Ecommerce – Signage)	Sales from Organic Traffic	↗64% Year-Over-Year
Brand B (Lead Gen – Home Services)	Phone Leads from Organic	↗65% Year-Over-Year
Brand C (Ecommerce – PPE)	Conversion Rate from Organic	↗27% Year-Over-Year

Hit managed revenue & client retention targets as main point of contact for SEO strategy.
Lead client SEO teams in project management, coaching and strategy development.
Delivered and executed sophisticated SEO marketing strategies across B2B & B2C industries.
Aligned SEO marketing efforts with top-line client revenue & lead generation goals.
Crafted clear, concise and powerful decks for client meetings and sales presentations.
Proficient in SEMrush, Ahrefs, BrightLocal, Screaming Frog and other industry standard tools.
Skilled at data storytelling from Google Analytics, Hubspot and other analytics platforms.
Executed SEO on CMSs like WordPress, Magento and Webflow; comfortable with HTML & CSS.
Promoted twice and named 2022 Team Member of the Year.

Drove measurable organic traffic growth by earning top-3 page rankings and featured snippets.
Identified non-branded target keywords & content opportunities to drive new traffic and leads.
Improved off-page SEO value through citation building and reputation management.
Edited graphics and images for web publishing using Adobe Photoshop and Affinity Photo.

Worked directly with clients to deliver on-brand radio scripts, email campaigns and social media content for The International Fellowship of Christians and Jews, Home School Legal Defense Association, Tony Dungy’s Uncommon and other publishers & non-profits.

Won First Place at 2013 Association of Alternative Newsmedia awards for Breaking News.

BA in Journalism with a minor in Biblical Studies, Biola University 2013